IKEA AI Case Study: How Billie Became a €1.3 Billion Business
This IKEA AI case study begins with a chatbot named Billie and ends with a €1.3 billion business — and the distance between those two numbers is the most valuable lesson in enterprise AI today. Most companies deploy AI to do the same work for less. IKEA did that too: its Billie chatbot quietly saved […]
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